THE BAAF
AboutThe CraftProductsCustom ManufacturingContact
A weaver working by a window, surrounded by spools of coloured thread

Custom manufacturing & private label

From our looms to your label.

Bring us a design, a moodboard or a reference sample. We'll advise on material, develop a sample, and take an approved product into production under your own label.

How it works

A clear process, from brief to export.

We don't publish fixed minimum order quantities or lead times — every product is different, and we'd rather give you an honest answer once we understand the brief. What we can promise is a straightforward process.

01

Brief

You share the concept — a design, a moodboard, a reference sample, a material spec, a target market.

02

Fast Sampling

We translate the brief into a physical sample, drawing on the material and technique best suited to it.

03

Review & Approval

The sample is refined against your specification until you're ready to sign it off.

04

Production

The approved product moves into our workshops — hand-loom, embroidery or power-loom, as the product calls for.

05

Quality Control

Every stage of production is inspected before a piece is packed — raw material through to finishing.

06

Export

Finished orders are prepared and documented for international shipment. Lab testing can be arranged where required.

An artisan hand-marking a design onto graph paper before it goes to the loom

Your design language, our material knowledge and craft — a finished product is built from both.

Private label

Your brand. Our craft.

Most of what we produce is built to a brand's own specification rather than sold under our name. Here's what that typically includes.

Product development

Starting from a sketch, a reference sample or just a brief — we work out which material and technique gets you there.

Custom colour & material

Colours matched to your palette, materials chosen from Pashmina, wool or silk depending on what the product needs.

Custom dimensions & finishing

Sizing, borders, fringing and finishing built to your specification rather than a standard size run.

Embroidery & embellishment

Hand embroidery and block-printing available where a design calls for it, worked by specialists on top of the base weave.

Private label

Product manufactured to carry your brand. Labelling and packaging details are worked out as part of your brief.

Bulk & repeat production

Once a design is approved, we can move into larger production runs and repeat orders against the same specification.

Quality

Reputation built over generations, verified for today.

Our workshops have historically built their name on referrals and reputation rather than certification — this is a genuinely old, functioning workshop network in Srinagar. As we build THE BAAF into an international platform, we're pairing that reputation with a clearer, checkpoint-by-checkpoint approach to quality.

  • 1Raw material
  • 2Spinning
  • 3Weaving
  • 4Dyeing
  • 5Embroidery / finishing
  • 6Final inspection
  • 7Packing
  • 8Export

Testing & registration

Direct about what we can verify.

We can arrange laboratory testing and fibre verification for buyers who require it as part of an order — tell us what your market needs and we'll work out how to support it. On registration: GST is in place, and our Import Export Code (IEC) is currently in process. We'd rather tell you exactly where things stand than overstate it.

Ready when you are

Tell us what you're trying to make.

Share a brief, a reference, or just an idea — the first sample starts with a conversation.